My journey in the garment industry began in the 1990s in Tallinn. Those were challenging yet incredibly interesting times. The market was virtually empty, which allowed for immense freedom for creativity and the realization of the boldest ideas.

I worked as a designer-constructor in a small sewing firm where we specialized in making sportswear. I always wanted our products to stand out from those of other manufacturers. One day, the idea struck me to add a small backpack pocket with buttons to a children’s sports suit. This seemingly insignificant detail turned out to be a real hit! Demand for our suits skyrocketed, and the model remained on the market for a whole 10 years.